I’m not quite sure where 2014 went- last year was a whirlwind for LLP, and it amazes me how much we accomplished during that time! Here are some of our biggest goals that we checked off of our list last year, and we couldn’t have done it without our amazing client base, which continues to grow rapidly in 2015!
This project was a huge (HUGE) undertaking for us. It started with a new logo and website layout, and included the itty-bitty details such as finding the precise color scheme and fonts that best represent us. Do you believe that it took about 6 months for us to find a logo?! These rebranding details are a very important part of our business because they determine how we position ourselves in the market, and what we want to say to our clients, as examples.
2.) Growing Our Client Base
Our bookings in 2014 doubled in count since 2013. That’s right, DOUBLED! Thank you, thank you, thank you to our clients for helping us to accomplish this goal!
3.) Wedding Albums
Our wedding clients asked, and we answered! In 2014, we added high-end albums to our portfolio of wedding collection inclusions. These albums feature images that are printed on premium archival pages, and include a lay-flat design, which seamlessly showcases images (especially panoramic views!)
4.) Published Work
We were fortunate to have THREE published works! The first was Jenna and Justin’s wedding, featured on the website Beauty and Lifestyle Bride, another was Maura and Matt’s wedding, featured in The Perfect Wedding Guide magazine, and the last was our inspirational styled Rustic Wedding, featured on the website Fab You Bliss!
5.) Create Marketing Materials
We love to send our clients pretty things! In 2014, we included Welcome Kits and Thank You Packages for our wedding clients, mini accordion and 5”x7” albums for our boudoir clients, and premium DVD packaging for our engagement/family/children’s portrait sessions.
6.) Learn Directly From Top Industry Professionals
In March 2014, we flew to Las Vegas to attend WPPI’s Wedding and Portrait Photographer’s Trade Show. We listened to a multitude of the world’s best photographers speaking at this event, and saw the latest and greatest products offered by top-notch photography vendors such as album and camera equipment companies, to name a few.
Later in March, we attended a phenomenal wedding photography workshop right here in Pittsburgh, hosted by Leavell Photography. The speakers were the amazing husband and wife team, Ted and Rachel, of Linczak Photography. Ted and Rachel’s work is simply stunning, and they have won multiple awards for their creative and vibrant imagery.
As if that wasn’t enough, in May, we also drove out to the Philadelphia area to attend Cliff Mautner’s Lighting Boot Camp! Cliff is recognized as one of the world’s most talented wedding photographers. He has an acute sense for creating stunning images in the toughest of lighting scenarios. Studying under Cliff’s wing was an honor, and the relationships I created with the other talented photographers are invaluable. I still keep in touch with the friends I met at this boot camp!
7.) Increase Boudoir Bookings
We began photographing boudoir sessions in 2012, and just love how much these sessions empower women and make them feel confident and beautiful! Boudoir sessions are a wonderful treat for a girls’ day, a wedding party event, or a gift for that special someone. You will see us blogging more in 2015 about our boudoir sessions!
8.) Create a Beautiful Space to Meet Our Clients
We like to get to know our clients, and make it a point to try and meet every one of our wedding clients in person right off the bat, to ensure we’re a good fit! A great portion of this year was dedicated to creating a Client Meeting Room in the comfort of our own house. I plan to blog about this room in more detail down the road, but here’s a sneak peek picture of this room! And yes, Benny makes a cameo in the below image. He got curious and wandered into the Client Room as I was taking pictures!
9.) Blog More!
We love to talk to our fans, which is why in 2014, we committed to blogging more! Not just about the sessions we photographed, but also about the behind-the-scenes action, Giveaways, and published works, to name a few. We’d love to hear more about what YOU want us to talk about- so please leave any feedback in the blog comments below!
10.) Continue to Provide Excellent Service to Our Clients
Yes, we love to provide our Clients with images that make their hearts sing, but it is also about the day-to-day customer service, like making sure their questions are answered, helping them feel comfortable with their outfit selection, recommending a wedding day photography timeline to ensure they receive all the pictures they want. Our job extends beyond how to operate a camera. We like being there for our clients.